Nokia does kung-fu

Malaysia - Nokia's latest digital campaign, Kung-Fu Showdown, which was launched with the Nokia 2600 classic, is intended to appeal to customers' sense of individuality.

The campaign, developed by Arc Worldwide Malaysia, will run from 19 March to 19 April 2008, and has so far registered 38,000 page views and 25,000 unique visitors.

The phone's main selling features, customised colour covers and using voice recording to create new ringtones, can be experienced in the microsite.

The concept was from the actual TVC for the Nokia 2600 classic which was then brought into the interactive medium to showcase the phone's main features in a fun and interactive way.