HTC plays up touching emotions

Singapore - HTC has launched a Saatchi LAB-created campaign to promote its Touch family of phones in print, cinema, online as well as through events.

The campaign will run until the end of May and features the HTC Touch, HTC Touch Dual, and HTC Touch Cruise products. The ads are supposed to play up the emotions which touching can bring.

A press statement on the campaign reads, ‘touching something, or someone special, though simple, is an intimate moment not to be forgotten. The Touch family of phones can all be operated with simple finger gestures, and intrinsically utilises your innate ability to touch.

ZenithOptimedia handled media planning and buying while PR was done by The Right Spin.