BBDO/Proximity appoints new business director

Singapore - BBDO/Proximity Singapore has hired Leo Burnett (LB) Shanghai's Catherine Lim as business director to helm the Singtel account.

Jean-Paul Burge, managing director, BBDO/Proximity Singapore said, "This is a significant appointment for the agency. Catherine has a solid background running large-scale accounts and is no stranger to SingTel having previously worked on their business."

In LB Shanghai for three years as business director, Lim joined the agency on 31 March and bringing along with her fifteen years agency experience.

She handled accounts such as McDonald's, Ritz Carlton, Biersdorf (NIVEA), Asia Pacific Breweries, IKEA, Kraft Foods and SingTel previously and has worked for TBWA, Dentsu Young & Rubicam, Grey and Leo Burnett Singapore and Shanghai.