LB Melbourne produces new work for Wotif

Australia - Leo Burnett Melbourne has produced an online campaign for accommodation business, Wotif.com, using synchronised banners that interact with each other to bring interactivity with the brand to the viewers.

The ads feature a bored office employee in the top leaderboard banner taking a break by bomb-diving from his desk into a hotel pool, in what initially looks like a separate island banner further down the page.

According to the Leo Burnett team, as a result of increasing work pressure, a lot of people in Australia are looking to take short getaways and long weekends, rather than planning longer holidays. The campaign aims to encourage over-worked Australians to take a much needed short break from the office, to let off some steam.

Dave Klein, head of art for Leo Burnett Melbourne said, "Wotif.com is all about spontaneous travel. We thought it would be a pretty cool demonstration to have someone leave their banner and take a holiday in another."

The online work follows on from a national television and outdoor campaign launched in March, forming part of Leo Burnett Melbourne's first brand campaign for this client since they won the business six months ago.