BBDO ends joint venture in China

Shanghai - Omnicom Group's BBDO CNUAC has ended its sino-foreign joint venture with China National United Advertising Corporation to become a wholly foreign enterprise and is now known as BBDO China.

To build awareness of the name change from BBDO CNUAC to BBDO China, a marketing campaign has rolled out in Shanghai and Beijing today on Touch Media in taxis and online on the website as well as key advertising channels for the next four weeks.

Tan Tze Kiat, general manager for BBDO China, said:"Honestly what does this mean to people? It's just a name change".

"The (company) name change has no effect on us. The name might have changed but nothing changed. Our people are still the same and our dedication to the work is still the same", she added.  

BBDO entered China in 1991 in a joint venture with CNUAC, a subsidiary of Xinhua News Agency.