Kult births C3 and Prataman

Singapore - Kult has soft-launched two new innovations named Customisable Content Centre (C3) and Prataman.

The first innovation, C3, uses Adobe Air technology to deliver content and the internet to the desktop with the goal that brands and consumers will now have instant access to each other. The internet is accessed from the desktop and "the best part" according to the agency's interactive GM, Adam Chan, is eyeballs are confirmed because the consumers want the content which has been created and provided. C3 is downloadable and Chan says Kult hopes to bring it out to market in the next two weeks.

"We are changing or shifting the way that people consume content and internet, rather than them going out to search we drive the content to them. We're in the process of fixing it up and making it more customisable for clients as well as for consumers. We need to work on making the consumers want to download the application. It could be in the form of a new movie launch, for example, where the movie can only be viewed on this platform," he said.

The second innovation, which was unveiled at the agency's official office launch on 18 March, is a web-comic titled Prataman, consisting of 13 episodes to be published online.

The main character of the comic, Samy, has the ability to defeat villains with his ‘prata' powers. Accompanying Samy is a crew of hawker friends who help the comic chronicle the trials and tribulations of this gang of hawker centre vendors.

"It is a device which will allow us to do product placements for clients, while still being a primary tool for entertainment. This innovation will naturally, also inspire a flush of merchandising opportunities which we are currently exploring with partners in Hong Kong, China, and Japan. The comic format has greatly benefited from the online revolution, with the number of web-comics exploding in the past ten years to become a genuine internet phenomenon," chief executive for Kult, Alvin Wong, said.