Media Relations - MMHK April

Prestige Hong Kong

Peter Comparelli, Editor

3cm Media

Target audience?

Smart, sophisticated, decidedly affluent readers with an international outlook. Hong Kong's tastemakers, innovators and savvy professionals.

Main focus?

Luxury and leisure topics covering events, fashion, dining, automobiles, travel, property, culture and celebrity.

USP?

High-quality editorial featuring exclusive interviews with world-famous celebrities, insider coverage of the most prestigious parties and events, and our VIP readership.

Preferred PR approach?

E-mail and detailed press kits.

Worst time to contact you?

Evenings.

Preferred day for attending events?

Friday.

Deadlines and materials?

One month in advance.

Dos and don'ts when approaching you?

Speak clearly, be prepared, know what you want, and, above all, know the magazine.

Best PR approach so far?

Innovative and unique ideas - not the same old, same old.

Your attitude towards a free lunch?

There's no free lunch, but feel free to invite me anyway.

 

The Peak

Imran Johri, Editor

SPH Magazines

Target audience?

Corporate lifestyle with male skew. Target mostly upper echelons or management.

Main focus?

Corporate lifestyle angle, high-end products, high-end holidays.

USP?

Peer-to-peer knowledge sharing. Apart from luxury lifestyles, we look at what drives the personality of upper management.

Preferred PR approach?

Quick and easy, don't give us just a name, but tell us the unique aspects of the story.

Worst time to contact you?

After 6pm.

Preferred day for attending events?

Tuesday, Wednesday and Friday.

Deadlines and materials?

Two months in advance, but we can hold for a good story.

Dos and don'ts when approaching you?

Do be enthusiastic, if you're bored then so am I. Don't try and push a product, push the person instead. Don't call after 6pm and tell me the interview is tomorrow!

Best PR approach so far?

I had an enthusiastic call from PR company which said ‘Do we have a story for you'. It was very mysterious, a good PR pitch and the story subsequentally ran.

Your attitude towards a free lunch?

No such thing. It's always about negotiation.

 

Baccarat Magazine

Jill Triptree, Editor-in-chief

Monterayas Publishing

Target audience?

Wealthy, successful Hong Kong people of cutting-edge style and good taste, and mainland Chinese luxury shoppers - surveys show that the latter account for $7 out of every $10 spent on luxury goods in Hong Kong.

Main focus?

Our DNA is people, products, places and events in and around Hong Kong. We aim to produce the most informative, liveliest and most interactive (ie. having well-known people write and be featured in our editorial) luxury magazine in town. And to be the ultimate Hong Kong reference for what's in and what's out.

USP?

Our Chinese section is geared at new arrivals and big-spending visitors from the mainland. We are truly and independently bilingual as we offer new stories in Chinese, not merely translations of the English ones.

Preferred PR approach?

A personal call rather than a mass email.

Worst time to contact you?

There is no bad time. We welcome all ideas, inquiries and feedback.

Preferred day for attending events?

We try to make ourselves available whenever our PR friends call.

Deadlines and materials?

The publisher's motto has always been ‘fast, focused and flexible'. As we run a tight, compact operation we can rush a story through to press, though generally the deadline is the first week of the month before publication.

Dos and don'ts when approaching you?

I'm always very approachable and amenable . . .

Best PR approach so far?

Delivering what has been promised. We are results driven.

Your attitude towards a free lunch?

In our environment, this would never happen.

 

Hong Kong Tatler

Sean Fitzpatrick, Editor-in-chief

Edipresse

Target audience?

Asia's business elite, high-society and the region's sophisticates - and also those interested in this part of the world.

Main focus?

As well as promoting a luxury lifestyle and following those who live it Asia Tatler is a strong voice for important cause. Whether it's the environment in Hong Kong or slum relocation and housing development in the Philippines, the local edition of Asia Tatler is always ready to step forward and raise its voice.

USP?

More than any other magazine, we penetrate the uppermost echelons of Asia through relationships developed over 30+ years.

Preferred PR approach?

Absolute honesty. And fine manners.

Worst time to contact you?

During our deadlines, when we shut out the world for a couple of days.

Preferred day for attending events?

The day after deadline.

Deadlines and materials?

Materials for editorial department should get to us six weeks before the intended issue. Our editorial deadline (ie. the deadline when the ed. department signs off on all pages) is the middle of each month).

Dos and don'ts when approaching you?

Do say: "I'd like to offer you an exclusive for every edition of Asia Tatler"

Don't say: "We can't give you an exclusive."

Best PR approach so far?

Taken to Machu Picchu, during a vicuna wool fam-trip to Peru.

Your attitude towards a free lunch?

Our attitude and interest increases in accordance with the number of Michelin stars and the "exoticness" of the location. For instance, a discussion about Vietnam Tatler would always be welcome if you invite us to Ho Chi Minh (first class, of course).