Comms DNA nails three projects

Singapore - Communications DNA has won three new ad-hoc projects to handle PR for Asian Civilisations Museum's Peranakan Museum, entertainment outlet Thumper and restaurant 1 TwentySix.

The three month long Peranakan Museum project will see the agency handling communications for its official opening on 26 April. The museum will house the world's largest and most comprehensive collection of Peranakan artefacts.

The recently revamped Thumper will be working with Communications DNA to reinforce its positioning as a preferred entertainment venue for PMEBs, expatriates and hotel guests from Goodwood Park Hotel. Strategic publicity and brand tie-ups rolled out this month.

The opening of new waterfront restaurant and gastrobar, 1 TwentySix, will see the team that launched One Rochester reprise their roles. This account spans three months.

Communications DNA recently won the merit award for ‘Best Public Service Campaigns - Public sector < S$500,000 for its campaign on the reopening for the National Museum of Singapore.