Emirates goes transparent

Singapore - Emirates has launched a BBDO Singapore created campaign to communicate a new transparent pricing structure - making it the first airline in Asia to incorporate fuel surcharges into their fares.

Featuring a series of transparent newspaper wraps and see-through outdoor posters, the campaign features the tagline ‘Everything is transparent'.

Specifically designed to target the NATAS (National Association of Travel Agents Singapore) Fair, the campaign period spans the whole of March. Airlines, typically, do not include fuel surcharges and other taxes in its advertising.