Big Won Report 2007 results

Malaysia - Arc Worldwide, Kuala Lumpur, has bagged 4th place in the ‘top direct marketing agencies' category of the annual Big Won Report, with OgilvyOne, Malaysia following in 6th place.

Both agencies are the only two Asian agencies to make it into the global top 10 list. Shackleton (Madrid), AIM Proximity (New Zealand) and M&C Saatchi (Australia) grabbed the choice three spots for top direct marketing agencies.

Arc Worldwide, Kuala Lumpur, was also awarded 7th place in the ‘top direct marketing campaigns' list for ‘The Greatest Show on Earth". AIM Proximity (New Zealand) grabbed first place for ‘Body Parts', second for Leo Burnett (Sydney) and its campaign ‘Earth Hour', and third for Ogilvy's (London) ‘Smoke is Poison'.

Tan Kien Eng, managing director of Leo Burnett & Arc Worldwide Malaysia, said, "2007 was a tremendously exciting year for us, and to be recognised amongst the top agencies locally, regionally as well as internationally, is a strong testament to the agency's commitment, teamwork, and Arc's business model for inspired marketing solutions through the fusion of creativity and accountability".

The Won Report was founded in 2003 to be the first analysis of what was happening in below-the-line and digital communications, before it was changed to The Big Won in 2007, encompassing awards across all categories in both above and below-the-line communications.