Grey Ads illustrate inflation’s halving effects

Singapore - AXA Life Insurance Singapore has launched a Grey Global Group-created campaign warning consumers to be aware of the effects of inflation as well as featuring its latest insurance solution platform FutureProtector.

"Inflation is like a silent robber. You may have made sufficient provision for your family today, but your legacy may be worth only half the amount in 30 years. The ads are designed to get consumers to be aware right now; if not, their families might suffer later," Subba Raju, CEO for Grey Global Group Singapore said in a statement.

FutureProtector claims to offer consumers the protection, greater choice, flexibility and coverage to beat inflation.

"FutureProtector enables consumers to pick the relevant ‘building blocks' that best meet their lifestyle needs and to lay a solid financial foundation for tomorrow. We have introduced many features which surpass industry norms, aimed at helping consumers to seriously how consider term solutions can meet their protection needs," Annette King, chief marketing and strategy officer for AXA Life Insurance Singapore said.