Grey grabs Zoo, Night Safari and BirdPark trio

Singapore - Wildlife Reserves Singapore (WRS), parent company for the Singapore Zoo, Night Safari and Jurong BirdPark, has awarded its advertising account to Grey Singapore, with work commencing on 1 March.

"The appointment of Grey comes on the back of our ambition to build Jurong BirdPark, Night Safari and Singapore Zoo, into iconic brands," Isabel Cheng, director of sales, marketing & communications for WRS, says. "Grey Advertising has been brought on board as our partner because they share our passion and believe in our cause. This, we believe, is key to move into the next and most exciting phase for Wildlife Reserves Singapore".

"Made in Singapore and truly global. That's what these three brands are. We are thrilled to be associated with these fantastic brands, and look forward to bringing them to the next level," Subba Raju, CEO, Grey Group, says.