Thu, 04-Dec-2008
SingTel scores UEFA football content
Published: Mar 20, 2008
Singapore - SingTel has been awarded the coveted media rights to the UEFA Champions League and UEFA Cup 2009 to 2012, and the rights cover its mobile, internet and mio TV platforms.
SingTel plans to stream UEFA Champions League games both ‘live' and on-demand on its mio TV platform as well on the internet through ideas.singtel.com and clips will be offered through its mobile service.
"Mio TV is an integral part of the services that SingTel provides, and what drives pay TV take-up is the quality of content. Based on our research, sport is a key genre that drives pay TV take-up, and European soccer is a significant driver for people who subscribe to sport content," Allen Lew, SingTel's CEO for Singapore, said.
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