Fri, 08-Aug-2008
Leo Burnett retains Zhe Jiang Mobile
Published: Mar 20, 2008
Shanghai - Zhe Jiang Mobile, a subsidiary of China Mobile, has reappointed Leo Burnett China for its Olympic-themed branding work.
Leo Burnett China has a long-standing relationship with the mobile operator dating back to 2002.
The agency retained the business, worth RMB3.5 million, in a four-way stand off that included Saatchi & Saatchi, McCann Erickson and Lowe.
"We are most happy to partner again with Burnett, as we are confident that its market insights, strategic approach and creativity will be highly instrumental in enhancing our brand positioning and business performance," said Mr. He Xiang, deputy mparketing director of Zhe Jiang Mobile.
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