Science Centre reviews PR business

Singapore - Science Centre Singapore (SCS), as part of a yearly review, is looking for a new PR agency for to handle its public relations - the contract is for 12 months.

SCS is looking for an agency familiar with its refreshed branding image to propose a PR and publicity programme to help it raise its awareness, build positive corporate image, provide PR planning and support on projects and increase visitorship to the centre.

There are two main groups that the SCS wishes to target, the Singapore public and tourists from Malaysia, Indonesia, India.

SCS embarked on an ambitious rebranding campaign that saw its renaming, and adopting of new logo and brand identity.

When Marketing contacted the incumbent Lewis Public Relations to ask if it would be contesting the review, Sumrita Chander, account director said, "We have had a good relationship with the Science Centre and have gotten good feedback from the client so we're definitely coming in."

The tender for the account closes on 24 March.