CCTV names Olympic online ad partner

Beijing - CCTV has awarded video networking company VideOnline exclusive rights to sell advertising packages for its online coverage of the Beijing Olympic Games.

CCTV.com will use VideOnline's ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China, Macao and SAR coverage.

The deal covers CCTV's live online broadcasts of the Olympic Games, as well as its video-on-demand channels and mobile phone coverage.

Wenbin Wang, general manager of CCTV.com, said the deal was a "milestone in the history of the Olympic Games broadcast in the new digital media age."

CCTV.com holds exclusive online and mobile broadcast rights.