Media Choice - Apr08

ShareInvestor's launch of Invest magazine reflects its commitment in reaching out to the trading and investment community by expanding and educating the financial sector - this is the common goal we share.

Traders, both novice and experienced, come from all walks of life and across all adult age groups. They straddle between traditional print media and the online arena and it was relevant and appropriate for CMC Markets to advertise in Invest magazine since we are already an avid advertiser in the ShareInvestor financial portal.

This cross-channel advertising value-adds to raise our profile but also is a necessity of the times. Having our advertising campaigns seen across Invest magazine in print and the ShareInvestor financial portal, allowed us to increase our brand equity and recall among our ideal audience. Effective management of our messages and campaigns within these properties will then bring in the much sought after ROI.

ShareInvestor also launched the Invest Fair in 2006. This provided us with another excellent channel to deliver our brand and served as a fantastic opportunity for us to meet our target audience face-to-face.

With the increase in market volatility in recent times, print media will play an important role in providing the public with the much needed education and information to become more successful investors and traders, hence the situation calls for us to advertise in the magazine.

Geoffrey Sawyer

General Manager

CMC Markets Singapore