Score with Durex's ‘Pleasureball' game
This campaign is to reinforce its brand positioning for Play to illustrate how sex can be fun with Durex. Visually cheeky, the game is also complemented by sound effects. The ball will travel to hotspots on a women's body and the speed in which toys are earned through the hitting of the hotspots will determine the amount of points accumulated.
People that have taken part in Durex's previous campaign, the Vibrator test, will be the key drivers through which the online store will be announced to the public - they will be sent eDMs.
Ogilvy RedCard's ECD, Paul Anderson said, "The PleasureBall game is a cheeky and fun metaphor on how one can please themselves or their partners with Durex toys. What better way to depict the idea of fun than with a game which is inclusive, interactive and entertaining."
The online store and Vibrator Test went live in late February in Singapore. Approximately 3,000 signed up for the Test and the site clocked around 8,000 unique visitors.
- Ogilvy Redcard
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