Guinness goes mobile for Sevens support

Hong Kong - In its first year of a three-year sponsorship deal for the Hong Kong Sevens, Guinness has rolled out a mobile campaign under the theme 'Moments of Greatness' aimed at business professionals aged 25 to 45 years.

The mobile application developed by OgilvyOne Worldwide Hong Kong and supported by XS2The World and The Hyperfactory, provide visitors with information on the event from match schedules, a city guide to bars around the territory on where to grab the official beer.

The application also contains sound bites of Cantonese phrases and addresses to cab drivers aimed at visitors who could download from the Guinness website.

The mobile campaign kicked off today (Tuesday) and will run until the end of the March and is supported by outdoor elements in Wanchai bars, Tsim Sha Tsui and Lan Kwai Fong.