Sat, 06-Sep-2008
Nokia ramps up music strategy
Published: Mar 17, 2008
Hong Kong - Nokia has launched a branding campaign to strengthen its position in Hong Kong's music player category, as competition between the mobile operators heats up.
The music-themed campaign, featuring five local pop singers, will promote the sound quality of its music phones.
Nokia will use five different designs of its headphone to core music genres - hip hop, pop, RnB, techno and dance. The creative concept comes has been developed by Wieden + Kennedy. JWT is also working to Nokia for digital support.
A Nokia-branded music event "My Concert" will take place on 27 March at the HKCEC.
JWT Related Stories:
- JWT, Kinetic, McCann shortlisted for D&AD
- Flip the switch
- UPDATE: Mindef shortlists four
- One Show reveals which agencies in running for awards
- Corbis offers latest in broadcast solutions
- Clio places its bets on JWT’s McKechnie
- Yang promoted to JWT associate CD role
- Cannes shortlist sees almost 90 Singapore mentions
- O&M gets Outdoor gold
- O&M and Saatchis celebrate Gold Press Lions
- AOA Awards calling
- Tay first Singaporean appointed to JWT global council
- JWT hires head of art
- Juggi leaves as Saatchis creates new creative leadership team
- Global US$300 million Nokia account plonked on JWT
- JWT on the hunt for ECD
- BBDO gets global $200 million Monster business
- BBDO gets global $200 million Monster business
- Mindef maintains Mandate - again
- Agencies all fried up for KFC
- Time and tide waits for no agency
- Time and tide waits for no agency
- Saatchis keeps its crown at HOF
- 2007: In the fast track
- JWT Singapore wins Gold AWARD
- OgilvyOne scoops the DM pool
- APAC onboard for WPP's ‘teamRoyal’
- HSBC putts women first
- UPDATED: SilkAir selects six
- JWT ANZ switches CEOs
- JWT augurs the future
- JWT wins more J&J trust
- Grey wins BOC creative
- BBDO snags new CD
- JWT talent handler takes on APAC role
- SilkAir names final four
- JWT gets Bumrungrad
- JWT loses Salzman to Porter Novelli
- Creative Corner - Mar08
- HSBC woos female golfers
- Shabaz promoted to ECD
- JWT takes off with SilkAir biz
- McCann fills creative void
- Gordon takes regional MindShare role
- Jury presidents debate the work
- First round of Best of Show revealed
- The Tay blog - live from ADFEST
- Top agencies, cities and a client honoured at ADFEST
- Poster, Outdoor, Cyber and TV Lotus winners named
- McKechnie moves up
- OgilvyOne feels the Love
- Red Spider lands on the red dot
- Independents go global
- Singapore gets 41 shortlisted at Clios
- 4As elects executive committee
- JWT Pakistan finds MD
- Lowe Malaysia wins Lip Ice
- JWT's Chandrasekar wins Patricia Mann Award
- JWT tweaks Beijing management
- JWT campaigns for HSBC loans
- SilkAir says get out more
- Contract's Bakshi now JWT's Unilever lead
- Maedel sorry to see inspirational Davis leave
- Blackberry turns bold and booms
- BBH redefines Oriental beauty for Lux
- HSBC Insurance extends green image
- Kingfisher Airlines to JWT Mumbai
- RMG's Davies for Ogilvy return
- BBH hires JWT planner
- BBDO finds business director from JWT
