Neo@Ogilvy partners Baidu for search

Beijing - Neo@Ogilvy has partnered with Baidu to provide a keyword management tool that will allow existing clients to launch and track Chinese language search marketing campaigns much more effectively.

The integrated platform will allow marketers to consolidate and streamline data collection and analytics, eliminating independent engine systems and third party analytics to allow for more cost effective digital campaigns.

Richard Wang, executive deputy GM for Neo@Ogilvy, said the launch of the keyword management tool will provide a combination of advanced technology and human analysis, which will greatly increase client satisfaction by developing more effective campaigns.

"This new tool enables us to provide clients with more transparency for their search campaigns and feeds us additional data to provide clients with real time optimisations of their campaigns," Chris Reitermann (pictured), president for OgilvyOne China said.