Gordon takes regional MindShare role

Hong Kong - Laura Gordon has relocated to Hong Kong to fill the role of MindShare Asia Pacific regional marketing director.

The former JWT Singapore head of activation, replaces Jamie Lord who left the company in February this year.

As part of her job, she will be tasked with promoting MindShare's various business units, with a focus on digital, content and analytics offerings.

"This is a very exciting time to join the MindShare network," Gordon said in a statement.

"As our clients become increasingly accountable for every dollar spent and ROI, we are well positioned to deliver next generation communication strategies with tangible, measurable results."

She will closely with MindShare CEO Ashutosh Srivastava to develop a contact strategy for regional and global business development.