Outrider wins Unilever search business

Australia - Outrider has been appointed as the exclusive search engine marketing company for Unilever.

Unilever digital strategist Nicole Still said, "Search is the number one digital channel for consumers. Every brand's marketing plans should include a search strategy, but the channel is complex and always changing. We needed a specialist search agency to help lead us in this channel."

Outrider won the business in a competitive pitch and will provide full-service SEM/SEO services to Unilever, including detailed SEO (search engine optimisation) strategy, technology and implementation and a fully developed paid search strategy (SEM) across various brands.

Outrider will work to enhance search results for Unilever's iconic brands, including Dove, Rexona, Impulse, Sunsilk, Vaseline, Lipton, Continental and Streets ice cream.

Robbie Hills, managing director for Outrider, said the Unilever search strategy goes beyond increasing the site ratings and can be effectively used to build brand awareness and elevate various brands and products to top of mind for consumers.