Calvin Klein towers Victoria Harbor

Hong Kong - Calvin Klein has picked Hong Kong to launch its biggest outdoor campaign in the world, a 27-story billboard across the former Ritz Carlton Hotel in Central.

Kennis Chan, Calvin Klein marketing executive, said the main focus for this billboard is to create noise and increase brand awareness in the market.

She said to date, the mega-format poster had received positive feedback from customers and local media including the South China Morning Post.

Calvin Klein, a division of The Warnaco Group, is using its internal ads agency, Calvin Klein Asia, to handle the billboard.

The billboard will be run until 15 April.