Hakkinen finds cause for comeback

Singapore - Johnnie Walker will launch an F1 interactive campaign, ‘Join the Pact', featuring McLaren Mercedes driver Lewis Hamilton and retired former-F1 champion Mika Hakkinen, in a bid to communicate its 'Never Drink and Drive' message.

Hakkinen, as Johnnie Walker's global responsible drinking ambassador, will kick-off the campaign by racing through the streets of Singapore in a McLaren Mercedes race car.

"Our partnership with Vodafone McLaren Mercedes provides us with a powerful platform to communicate the Never Drink and Drive message," Ajay Asrani, regional brand director for Johnnie Walker in Asia Pacific, said.

A launch event will be held at the Padang on 30 March and will be Singaporeans' first opportunity to experience an F1 demonstration given by a former world champion. The event will be hosted by Jamie Yeo, who is an ambassador for the Never Drink and Drive message and who is featured in Diageo's Guardian Angels' campaign.