SPH Search piggybacks on Yahoo

Singapore - SPH Search's global web results will now be powered by Yahoo Search technology as it prepares itself for launch in the next few weeks.

This partnership will see SPH Search leveraging on the search giant's global scale and capability to enhance the SPH Search service with non-Singapore specific search information in its web search results for users.

"Our partnership with Yahoo! is a sign of our determination to make it as easy as possible for people to get exactly what they want, when they want it. Through collaboration, we aim to give better results and greater user- friendliness to our users," Paul Jansen, chief executive of SPH Search, said.

SPH Search is a joint venture between Singapore Press Holdings and Norwegian media group Schibsted ASA.