Sentosa teases all around

Singapore - Sentosa has embarked on a new OOH campaign at HarbourFront Centre's rotunda which showcases creatives that is unveiled over a span of six weeks through the revealing of individual panels on the façade.

Suspense was the key factor in the execution as it ensured that the creative was kept fresh. The new visual unveiled weekly was based on the current brand campaign, ‘ Discover Your Sentosa' - to create awareness and remind people of the different activities that can be done on the island.

Sentosa wanted to own a landmark outdoor site and it chose the rotunda as it is an area with a high frequency of returning foot traffic and is also visible from the Telok Blangah Flyover which made it possible to target drivers.