Kaplan opts for Yolk

Singapore - As part of Kaplan Singapore's plans to create an online presence which merges its APMI Kaplan, Kaplan Financial and Kaplan Professional businesses, the company has appointed Yolk as its interactive and digital marketing agency for the year.

"We have merged physically into one city campus but our online presence is now very fragmented. We have appointed Yolk to lead this project because of their experience and expertise in the area of e-marketing and building innovative websites," Alvin Teo, deputy marketing director for Kaplan Singapore, said.

In addition to the website revamp, Yolk will lead the company's digital marketing initiatives and community management.