ATV begins steady rise

Hong Kong- Free-to-air network ATV has finally got some good news on the programming front, clawing back ratings share from following its new programming efforts.

CSM ratings data for the week ending 9 March shows ATV Home's viewership has increased after they launched four primetime and a late night shows this month.

While TVB Jade's share rating from January to March has dropped slightly, ATV's new line up has received positive reaction from local audience, up by 3%.

However, TVB Jade, with 68.5% share, still beats ATV Home by 54%.

A CSM spokesperson said low primetime rating on both local TV networks was affected by the Chinese New Year, during which the shows were not so popular to viewers.

ATV's late night infotainment show, AV Office, which is about examining the cultures of Japanese Adult Video, received close to 12% share for its Monday launch.