Stansfield enrols for PR practice

Singapore - Stansfield College is the latest account to join Asia PR Werkz's new education practice which currently has Methodist Girls' School (MGS) and University of New Brunswick (UNB) College in its stable.

"Singapore's education sector has long been overlooked by PR practices here but we see great potential for growth in this area, especially in recent years where we see growing competition amongst public and private education institutes who wish to project a more attractive image to their stakeholders through school branding efforts," Asia PR Werkz associate director Matthew Loh said.

The agency is tasked with positioning Stansfield as a leader in the private education industry as well as assisting the school in reaching out to potential students through the media.