Crampton takes senior BBDO planning role

Hong Kong - BBDO has added another regional planning director to its senior ranks, hiring Thuy-Tien Crampton to its Hong Kong office.

Crampton's role at BBDO will be to lead strategic and consumer planning on a regional basis for clients including Wrigley's.

She transfers to BBDO Hong Kong from CLM BBDO in Paris where she was a strategic planner. She has worked with clients including Carrefour, Kraft, Air France, Pepsi and Danone.

Crampton said she is looking forward to building brands through delving into the behavior and aspirations of Asia's diverse and rapidly changing consumers.