Kraft media moves to Aegis

China - FMCG giant Kraft has handed its entire media buying and planning business to Aegis Media, ousting WPP's MindShare.

Aegis will be in charge of Kraft brands including Oreo, Tang and Maxwell House. The agency will also be responsible for the newly acquired biscuit brands from Danone including Prince, Tuc and Shark.

Aegis Media had been handling media for the Danone Biscuits brands prior to the Kraft acquisition. 

KF Lee, CEO of Aegis Media Greater China, said integration across all media channels was key to the win.