OSRL/EARL needs a new name

Singapore - Global oil spill prevention and response company, Oil Spill Response Limited/ East Asia Response Limited (OSRL/EARL) has appointed BrandHub to a brand naming and brand identity development project.

OSRL/EARL is co-owned by oil majors from around the world and the current brand name was the result of a merger between Oil Spill Response Limited (OSRL), based in the UK, and East Asia Response Limited (EARL), based in Singapore. The news follows a global naming research project done for the company by BrandHub.

"Companies often run into naming issues as a result of mergers and acquisitions. It is timely for OSRL/EARL to embark on the re-naming exercise in order to project a single, integrated, globally oriented company," Shauna Li Roolvink, CEO for BrandHub, said.