Samsung and Discovery continue HDTV evangelism

Singapore - Samsung has renewed its ‘Meet the World in Full HD' campaign on both Discovery Channel and Discovery Travel & Living for another year, extending the push to communicate the benefits of HD to consumers.

From April 2008, a series of four 20-second vignettes will run on Discovery Channel showcasing the qualities of Samsung HDTVs and Samsung will also be the presenting sponsor for the premiere episodes of Not Your Average Travel Guide for eight weeks on Discovery Travel & Living and Discovery Channel's HD series Discovery Atlas - Egypt, Japan, France and Russia - later this year.

In addition, the premiere of Discovery's two-hour Ultimate Olympics Special, and the encore episodes of local production Ultimate Olympics, will also be presented in the lead up to the Olympics in China as of 27 July. Samsung is a presenting partner for the Beijing 2008 Olympic Torch Relay and is the Worldwide Olympics Wireless Communications Partner.

Other Discovery Channel programming around the Olympics and China which Samsung will be supporting includes Man Made Marvels, Seven Wonders of China and The Great Wall.

Besides the on-air campaign, joint on-ground marketing activities have been planned around the region in Australia, Thailand, Malaysia and Singapore. Discovery programming will also air on Samsung's HDTV at retail outlets across SE Asia, Australia and New Zealand.