WE and Shout strengthen ties in Korea
Jessica Kim
Published: Apr 11, 2007
Regional - Waggener Edstrom Worldwide has entered into an affiliation agreement with Seoul-based integrated marketing and PR consultancy Shout Communications Korea.
“The success of the technology industry in South Korea in recent years is remarkable and has gained global attention. To successfully enter into this market, it was very important for us to find the right partner to provide high-quality communications consultancy and also to have a strong understanding of the sector,” David Ko, senior VP and MD of Asia Pacific for Waggener Edstrom Worldwide said.
The partnership will see both agencies benefit from regional and global business development opportunities including a joint training program, international staff exchanges and the sharing of intellectual property.
“As we introduce Waggener Edstrom Worldwide’s Innovation Communications methodologies to the South Korean market, we also intend to extend our service offering to include corporate branding, product marketing, risk management and CEO branding. This partnership enables us to provide a complete solution for our global clients as well as help domestic clients expand their businesses worldwide,” Jessica Kim (pictured), chief executive for Shout Korea said.