Lewis drives off with Audi PR

Singapore - Audi has appointed Lewis PR as its agency of record after an intensive pitch involving international and local agencies.

The search criteria included strategic thinking, creative ideas, agency credentials, effective execution, and team chemistry.

Through PR, the agency will aid Audi in meeting its 2015 goal to be 'the most successful premium brand' - which will be measured against profitability, prestige leadership, being number one in customer satisfaction, delivering at least 1.5 million units by 2015, and being the most attractive employer in the industry.

"Audi is already successful in several markets: we are ahead of key competitors in over 40 markets especially in Eastern and Western Europe. In China we are the number one premium brand. To achieve the Audi 2015 goal, public relations, with its cachet for third party endorsement, will add much credibility to building Audi's brand reputation," Audi Singapore MD Reinhold Carl said.

According to Audi's PR manager Pauline Cheah the appointment is for an indefinite period of time but it will be subjected to regular reviews.The partnership commences on 1 April.