The art and science of connecting with consumers
Marketing-interactive.com
Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

P&G perfumes Singapore

Henretta and minister S Iswaran
Henretta and minister S Iswaran

By: Angeline Yeo, Singapore
Published: Mar 07, 2008

Procter & Gamble have decided to site their manufacturing facility in Singapore, a first for both the multinational consumer goods company and the republic.

The 6,500 sqm plant is the first P&G has set in Asia, and joins three others in the US, Germany and Mexico.

"With our plant opening, perfume raw materials from around the world will come together in Singapore to create the fragrances that go into market-leading brands consumers trust and love," said P&G group president of Asia Deb Henretta.

Ingredients and raw materials used are sourced from countries such as Switzerland, France, China and Japan, while the advanced, automated perfume-making systems and state-of-the-art equipment come from countries like the USA, China, France, Canada and Singapore, the company said.

"Our perfume plant in Singapore will be a critical link in our global perfume network," Henretta said.

The multi-million dollar Singapore plant was completed in seven months and is staffed by a team of 40 perfumers. Since operations began in December last year, more than 20 fragrances are already being produced in Singapore.

The plant will supply more than three million kg of perfume annually for P&G brands manufactured across Asia.

Companies featured:

  • Procter and Gamble