JWT wins Commonwealth Games work

India - JWT has won the multi-agency bid for the Commonwealth Games advertising campaign.

The Commonwealth Games, which will be held in 2010 in Delhi, will be the biggest multi-sporting event ever held in India and is part of the country's efforts to foster a broader interest in sports, outside of cricket.

The pitch process took over three months and JWT's theme of 'Come Out and Play' will be used throughout the campaign. The agency is now working on the next phase of the programme, culminating with the launch of the 'Queen's Baton', which will be taken across all the Commonwealth nations, before it reaches New Delhi on the eve of the Games.

Over five thousand elite athletes are expected to participate in seventeen sporting events. The opening and closing ceremony, along with several of the large events, will be held at Jawaharlal Stadium, one of the largest stadiums in the world, which seats approximately 100,000 people.