Clicktrue to sell ads on Advertlets blogs

Singapore - Hardware Zone's pay-per-performance online advertising services division, ClickTrue, has partnered with Advertlets to promote and sell ads on its blog network.

Advertlets currently allows advertisers to track age, gender, and profession of blog visitors, allowing them to reach the right audience.

ClickTrue's product manager Adrian Tan said, "The choice to partner with Advertlets was clear. With more than 25,000 blogs under their network, they reach out to 15 million unique visitors per month and amass a monthly page impressions in excess of 105 million. Advertlets' backend engine allows efficient administration of multiple online campaigns and profiling of visitors on their blogs. This partnership presents exciting opportunities for our advertisers to utilise the optimal mix of online advertising strategies on multiple media platforms."

ClickTrue will now incorporate Advertlets blog advertising network into its suite of advertising options to advertisers extending its portfolio beyond offering ad placements in search engines like Google, Yahoo or MSN Live Search, and social networking sites such as Facebook and Friendster.