UPDATED: Patroids gets new regional CD

Singapore - Patroids Creative Works has hired James Lim as its regional creative director tasked to oversee the creative direction of the company.

His role at the digital marketing agency will be to integrate mainstream advertising with digital solutions and executing them into clients' brand programmes.

Lim has worked at several MNCs such as M&C Saatchi as creative group head and with Publicis as creative director where he worked on the Singapore 2006 International Monetary Fund's Board of Meetings campaign. As a freelancer, he worked on the SingTel creative pitch alongside the team at BBDO which eventually won the account.

He has worked with clients such as Daimler Chrysler, Toyota, Far East Organization, British Airways, Qantas, Coca-Cola, Tiger Beer, Pizza Hut, O2, StarHub, M1, OCBC, UOB, Citibank, Malaysian Tourism Board, Singapore Institute of Management, and Singapore Air Force.