San Miguel expert fills Crush MD role

Philippines - TNBT's Crush Philippines has hired Marco Nieto as its new MD, replacing Rod Nepomuceno who was promoted to take on a regional post as VP for TNBT SE Asia.

Nieto was previously the group brand manger for San Miguel and handled the flagship brand of San Miguel Beer and its niche brands such as Super Dry, Blue Ice, Red Horse, and the liquor brand Ginebra San Miguel.

"Marco brings a lot to the table for Crush Philippines. He was mainly responsible for the success of one the biggest brands in the Philippines over the past decade. With his solid brand marketing background, his exposure to all forms of advertising, and his extensive experience on event management and activation, we are confident that Marco will bring Crush Philippines to greater heights," Nepomuceno said.

According to Nieto, key priorities for the agency in 2008 will be client servicing, business building advertising and maximisation of regional resources.