MindShare scoops Disneyland

Hong Kong Disneyland has awarded its media planning and buying duties to MindShare Hong covering both local and international markets.

Melanie Lo, managing director MindShare Hong Kong, said the agency started working with the theme park on 1 March.

She said the agency's local and regional teams would be dedicated to the account along with the MindShare Interactive team.

MindShare takes the business from four-year incumbent OMD.