Asian football goes digital with WSG and Perform

Singapore - World Sport Group (WSG) and global digital sport and entertainment specialists Perform, will work in tandem to exploit the digital rights of Asian Football and stream live content on a dedicated broadband channel.

"This is the first time we have sought to deliver the digital rights of these competitions worldwide. Football is Asia's number one sport and we are confident that Perform will successfully develop the digital reach of the region's top competitions. With this landmark agreement, football fans around the world will be able to watch all the exciting action, the passion and the talent associated with Asian football, " WSG's president and CEO, Seamus O'Brien, said.

Perform will build and manage a broadband channel featuring premier club and national team tournaments in Asia as well as stream live games including the AFC Champions League, the FIFA World Cup 2010 Asian qualifying rounds, the AFC Asian Cup 2011, the Hyundai A League and J League. There will be a total of 200 matches streamed live yearly with subscription packages available on a daily, monthly and annual basis.

The service will launch on 12 March as it presents live online coverage of the 2008 AFC Champions League.

Perform also managed the broadband offering at the Australian Open in January.