Coke Zeroes in on Singapore

Singapore - The launch of Coca-Cola Zero to the Singapore market will feature a specifically-created for Singapore TVC unlike with previous other Coke product launches where US ads were altered to suit the market.

The TVC is expected to roll out on 7 March and McCann Erickson Malaysia handled creative duties. Speaking on the launch of the product, the brand's region marketing manager (Singapore / Malaysia), Jasmin Vinculado said that by providing people with options, Coke has attracted more people, espcailly those who wouldn't have considered sparkling beverages before.

"This drink will change Singapore's beverage landscape," Vinculado said.

Coca-Cola figures show that over 7 billion cans of the product were sold worldwide last year. It is Coca-Coca Cola's most successful new product in 20 years.