Ogilvy takes Effie gold

Hong Kong - Ogilvy & Mather Hong Kong has taken out a gold Effie Award for its "Burning One Calorie is Unbelievably Easy" campaign for Coca Cola China.

Ogilvy & Mather was the only Hong Kong agency to pick up an award, which this year saw 150 campaigns entered from 18 countries around the Asia Pacific region.

The most successful agency networks were Ogilvy & Mather and Saatchi & Saatchi, which each won one Gold, one Silver and one Bronze Effie.

A total of 24 campaigns were listed as finalists and nine were from countries which do not yet have their own domestic Effie Award programs.

"The breadth of participation in this year's competition says that the Effie Awards are understood and respected, not only as proof of the skill and talent of the agencies and clients who win them, but also as evidence of the growing professionalism of marketing communications in Asia," Judd Labarthe, chairman of the Asia Pacific Effie Awards, said.

Gold Winners

Belgiovane Williams Mackey:

"Rabbits"

Telstra BigPond

Ogilvy & Mather Advertising, Hong Kong:

"Burning One Calorie is Unbelievably Easy"

Coca-Cola China, Hong Kong Region

Grey Melbourne:

"Wipe off 5 Save Lives"

Transport Accident Commission

BBH Japan:

"Axe Japan Launch"

Unilever

Saatchi & Saatchi China:

"My Inspiration, My Libang"

Client: Nippon Paint

DDB Singapore:

"Smart TV"

Starhub

Silver Winners

Ogilvy & Mather Advertising, Taiwan:

"Why Pay More for the Same Quality"

PX Mart

Saatchi & Saatchi, New Zealand:

"Irresistible to Men Since 1889"

DB Breweries

Grey Advertising Bangladesh:

"Lost in Translation"

Nokia

The Sydney Furnace, Australia:

"Skinning the Competition"

Skins Compression Garments

Bronze Winners

DraftFCB Ulka Advertising, India:

"Guess Who's Just Heard From Us?"

Info Edge India

McCann Erickson, India:

"World Heart Day"

Marico Industries

Saatchi & Saatchi Singpore:

"Navy Page-Turner"

Republic of Singapore

Ogilvy & Mather Advertising, India:

"People Will Talk"

Motorola

Naga DDB Malaysia:

"Viva Loves You"

Perodua Sales