CCTV inks online Olympic deal
Published: Mar 03, 2008
Beijing – CCTV has teamed up with News Corporation's MySpace China and video sharing site Tudou.com to create an online TV network for the Beijing Olympic Games.
CCTV, which holds online broadcast rights, has teamed with MySpace China and Tudou.com to offer streaming video content of Olympic events and allow viewers the chance to interact with Olympic athletes.
The official website and its sub-channels will offer advertising opportunities.
A CCTV spokesperson said the site will act as CCTV's official Olympic website.
All Olympic content will only be accessible in China. All parties were unable to disclose the length of the partnerships.
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