Zuji deploys bikini girls in CBD

Singapore - Male office workers around the Raffles Green area yesterday were treated to lunchtime eye-candy when two women were spotted sunbathing in bikinis on the lawn.

The stunt was part of a Zuji's World on Sale campaign to promote sales during the typically low buying travel season which is from February to March. According to Zuji Singapore marketing manager, Yvonne Du, the campaign's objective, aside from the sales point of view, was to reinforce Zuji's brand identity as a fun and witty online travel agent.

The campaign also featured a man wrapped up in a thick fur-lined winter outfit appearing at Raffles Green just before lunchtime. In a bid to show what holidays can do the people when they came back, the talent mimicked experiences he had on holiday by sitting down and fishing.