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TVBS-News to air on StarHub

Reynolds
Reynolds

By: Marcus Chhan, Singapore
Published: Feb 29, 2008
Singapore - StarHub will launch, on 3 March, a new 24-hour Mandarin news channel called TVBS-News which will be added to StarHub's Chinese Entertainment Basic Group.

The channel will be the first Mandarin news channel introduced on its basic tier and according to StarHub president, Mike Reynolds, the addition of the channel further strengthens StarHub Digital Cable's Chinese offerings which has a total of 22 Mandarin channels and one Cantonese Channel.

"We are excited to introduce TVBS-News to the Singapore market. The new channel will bring the total number of TVB channels on StarHub to six. TVBS-News, one of the top cable news channels in Taiwan, packages its news to cater to viewers globally. We are confident that the new channel will appeal to Singapore audience too," George Chan, assistant MD for TVBI said.

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