The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Samsung reviews PR strategy

By: Noelle Lim, Malaysia
Published: Feb 29, 2008

Malaysia – Electronics giant Samsung has called a tender for its consumer electronics, IT, corporate and mobile phone PR accounts.

The move is intended to consolidate the PR business under one agency instead of two agencies, according to sources.

It is believed that Ogilvy PR, Tequila-Myalo, Weber Shandwick, and the two incumbents, Publicis Dialog and Priority Communications, will pitch for the account.

Publicis Dialog currently handles Samsung's corporate PR, consumer electronics and IT, while Priority is responsible for its mobile PR.

Companies featured:

  • Samsung Electronics