Lee Hwa and Citigems for Fulford again

Singapore - Aspial Corporation jewellers, Lee Hwa Jewellery and Citigems, have renewed their public relations retainer with Fulford PR for another year.

"We have a good working relationship with Fulford as we feel that they have a deep understanding of our company's philosophy, product knowledge and target audiences. Thus, it is only natural for us to continue this fruitful relationship with them," Kean Ng, assistant branding director for Lee Hwa Jewellery, said.

Fulford PR's scope of work for 2008 includes the upcoming Spring/Summer and Fall/Winter collections for Lee Hwa Jewellery and Citigems, and one of the main highlights for Lee Hwa this year is its participation in the Singapore Fashion Festival 2008, where it is the Official Jeweller.

Among other things in 2007, Fulford helped Lee Hwa launch the Pop Deluxe collection in partnership with local celebrity Dick Lee.